About Us

Transparency inevery drop

Decoding the science behind your daily skincare routine. We believe you deserve to know exactly what you're putting on your skin.

Why we built this

At WhatsInSkincare, we believe that transparency is the most important ingredient in any cosmetic formulation. The beauty industry hides behind cryptic INCI lists, confusing concentrations, and vague marketing claims.

We cut through the noise. Our platform analyzes cosmetic formulations against EU Annex II–VI regulations, decodes every ingredient into plain English, and flags potential irritants — so you can make informed, safe, and effective choices.

Decoding INCI names into plain English
Objective evaluation of irritants & actives
EU regulatory compliance checks
Built with Nuxt for maximum speed

Tools for smarter skincare

Ingredient Analysis

Paste any INCI list and get instant breakdowns — safety ratings, functions, comedogenic scores, and known irritants.

EU Regulation Checks

Real-time scanning against EU Annex II (prohibited), Annex III (restricted), and US regulations for every product.

AI Product Scanning

Snap a photo of any product label and our AI instantly recognizes it — no typing needed.

Skin Profile

Build a personalized skin and hair profile to get tailored product recommendations and ingredient alerts.

Compare Products

Side-by-side ingredient comparison to spot differences, duplicates, and potential conflicts.

Ingredient Database

Search thousands of cosmetic ingredients with detailed profiles, alternative names, and regulatory status.

Three steps to clarity

01

Search or Scan

Type a product name, paste an INCI list, or snap a photo with our AI scanner.

02

Analyze

Our engine decodes every ingredient, checks EU & US regulations, and scores safety.

03

Decide

Get a clear verdict — safe, restricted, or prohibited — with science-backed reasoning.

68K+Products
8,700+Brands
EU & USRegulatory Checks
DailyData Updates

What drives us

Transparency

No hidden agendas. We show every data source, every regulatory reference, and every confidence score.

Science-Based

Every analysis is grounded in peer-reviewed research, EU SCCS opinions, and official regulatory annexes. Our ingredient data is sourced directly from the EU CosIng database maintained by the European Commission.

Privacy-First

Your skin profile and search history stay on your device. We don't sell data. We don't track you.

Where our data comes from

EU CosIng Database

Ingredient names, functions, CAS numbers, and regulatory classifications from the European Commission CosIng database. This is the official source for EU cosmetic ingredient regulations.

EU Annex II & III

Prohibited substances (Annex II) and restricted substances with concentration limits (Annex III) from the EU Cosmetics Regulation (EC 1223/2009).

Scientific Literature

Comedogenicity ratings, irritancy scores, and safety assessments from peer-reviewed dermatological research and SCCS opinions.

Information is provided for informational purposes only and does not constitute medical advice. Always consult a dermatologist or healthcare professional for personalized guidance.

Start exploring

Ready to decode your skincare?

Browse our database of products and ingredients, or paste an INCI list to get instant analysis.