Brightening Serum
Serum
Updated 11 Dec 2025

Brightening Serum

White Story
15Ingredients
0EU Banned
0Caution
0.3/5Comedogenic
Pregnancy Risk1 ingredient flagged
0.3/5Comedogenic
Pregnancy Risk1 ingredient flagged
Allergen-freeNo fragrance allergens
60% Natural40% synthetic

Ingredient Chemistry

pH

pH Efficacy

pH Efficacy

pH 5.7 — Optimal
5.7
0Neutral 714
pH estimated from category & ingredients: 5.7
Active ingredients: Niacinamide
Niacinamide at pH 5.7: optimal range (5–7)
Detected actives & ideal pH
NiacinamidepH 5–7

Microbiome

Composition & Ethics

Product Details

Attributes

Ethics
VeganLikely
No animal-derived ingredients detected
Cruelty-FreeUnknown
No brand statement — contact manufacturer
Safety
Fragrance-FreeContains fragrance
Contains fragrance/parfum
Key Actives
Hyaluronic Acid SerumConfirmed
Niacinamide SerumConfirmed
Brightening SerumConfirmed
Confirmed Inferred Unknown Not compliant

Composition

60% natural40% synthetic
9 natural 6 synthetic

Based on 15 ingredients analyzed. 60% natural and 40% synthetic.

Active ingredients1 active
Preservatives2 preservatives
FragranceContains added fragrance

Functions Overview (13)

skin conditioning3:Niacinamide, Centella Asiatica Extract, Dipotassium Glycyrrhizate
preservative3:Phenoxyethanol, DMDM Hydantoin, Iodopropynyl Butylcarbamate
humectant2:Glycerin, Dipotassium Glycyrrhizate

Texture & Feel

Texture & Feel

Expected texture
Viscous, serum-like — slightly "thick water" feel
SpreadabilityEasy
AbsorptionFast
Tackiness / ResidueLight
Finish:Luminous / radiant — subtle light-reflecting glow

Slight initial tackiness that fades into a hydrated dewy finish.