How to Build a Skincare Routine

Every effective skincare routine has three essential steps: Cleanse → Treat → Moisturise + Protect (AM). In the PM, replace SPF with an optional treatment step. Start simple and add active ingredients only when your skin has adjusted.

Morning: A gentle water-based cleanser or just water (if your skin is dry). Evening: A double cleanse — oil-based cleanser first (removes SPF, makeup, excess sebum), followed by a water-based cleanser. This is the most important step for preventing breakouts.

After cleansing, apply your treatment serums in order of consistency (thinnest to thickest). Vitamin C is a great choice for the AM due to its antioxidant + photoprotection synergy with SPF. Niacinamide can also be used here.

This is where you use your active ingredients. Retinol (anti-ageing) or BHA (exfoliation) are common PM treatments. Never combine retinol and exfoliating acids in the same session — alternate nights instead.

Moisturiser locks in all previous steps and provides hydration. Choose a formula that suits your skin type: gel-based for oily skin, cream-based for dry skin. Even oily skin needs moisturiser — skipping it can trigger excess oil production.

SPF 50+ broad-spectrum every single day, regardless of weather. This is the single most important anti-ageing step. UV damage is cumulative and irreversible. Reapply every 2 hours if exposed to direct sunlight.